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Media

Media

Students study all aspects of media studies across their course, learning how to analyse and deconstruct media texts. They will create advertising campaigns, their own short films and a magazine production. They will simulate media industry practice by responding to a brief from a client and being as creative as they can!

KS5 – BTEC National Extended Certificate – Creative Digital Media Production

Year 12

Learning Outcomes

Students will study a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements. They will then explore the codes and conventions of different magazine genres and platforms. They will select and prepare content and create layouts for a specific genre of magazine.

Units Covered

Unit 1: Media Representation

Unit 14: Digital Magazine Production

Year 13

Learning Outcomes

Students will develop their understanding of the essential pre-production work that takes place as part of a creative media production. They will gain an understanding of the requirements of the planning stage, from finance and logistics to regulations. Their investigations will help them to develop the pre-production skills and experience needed to carry out their own tasks and to produce a digital media product. They will create a portfolio and manage the pre-production for their own creative media production. Students will also understand how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. They will work within the requirements and constraints of the client’s specifications and consider their response in terms of ethos, format, budget, platform and duration.

Units Covered

Unit 4: Pre-production portfolio

Unit 8: Responding to a commission